JYJEWELS (pronounced “jay why jewels“) was launched in 2014 in Sydney by JY Lee to make beautiful, bold rainbows.
With an emphasis on innovative designs and styling, intense bursts of colour and an unmatchable care in crafting each piece by hand, the label has evolved into a cool-girl staple, worn by the likes of Rocky Barnes, Hailey Baldwin, Nadia Fairfax, Carmen Hamilton, Talisa Sutton, Beck Wadworth, Delta Goodrem, Nadia Bartel, Jen Hawkins, Rozalia Russian, Stephanie Smith, Chloe Hill, Jodi Gordon, Lauren Phillips, Francesca Cumani and Jess Rowe, and featured in publications including Vogue, Marie Claire, InStyle, Grazia, Elle, Harpers Bazaar, L’Officiel, Cosmopolitan, Yen, Who and Oyster.
From day 1, JY has handmade each jewel in Sydney, custom made to order to reduce unnecessary waste, using recycled Australian sterling silver and other metals where possible. Each piece has also been constructed and designed for an extended life reducing the need for replacements and JY also offers a re-plating service for certain pieces to further extend their life, where she will remove the crystals, replate the underlying metals and then re-set each stone again.
Each piece also has a single-minded focus on ease of wear, making them entirely lightweight and comfortable.
JYJEWELS pieces are currently stocked in exclusive boutiques in both London and Australia. Each piece is custom hand made in the JYJEWELS studio in Sydney, Australia to order.
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