Fresh from their recent photoshoot in France, trendsetters Madi Lane Bridal are a late entrant into this weekend’s Sydney event. In fact, they will also be joining us in Brisbane, London, New York, Melbourne and Perth and we don’t know who’s following who, but we do know they’ll be leading the pack among our incredible caravan of creatives.
Conceptualised just over two years ago in beautiful Byron Bay, Madi Lane is the latest venture for a small team of industry professionals with over twenty years of industry experience and although this weekend’s event may be your official introduction to this boutique label, you have likely seen their headlining Elora gown which has been pinned over two hundred thousand times worldwide!
Madi Lane’s latest luxe collection abandons the floral crown and tips a baroque pearl-encrusted headpiece to her bohemian past while looking forward to a contemporary and continental future.
In a short amount of time, this Australian-designed label has undergone a metamorphosis most bridal brands experience but once and gradually over their lifespan. Madi Lane Bridal’s rapid evolution is testament to the brand’s commitment to innovation and something to be watched, but be careful – blink and you’ll miss it! We even predict a shift from the first of our 2019 events to the last and are proud to be the platform Madi Lane has chosen to preview their latest designs.
Not that you need an excuse to attend more than one OFD event this year, but the revelation of never-before-seen styles from this up-and-coming label turning the heads of screen-sirens and celebs, might just be reason enough to travel further afield in search of your dream gown.